Course in Río Cuarto – Photography and Creativity – Registration open/ Starts in May

In today's world, shaped by visual culture and the pervasive presence of images in digital environments, photography has become a fundamental tool for constructing meaning and communicating. Photography is one of the primary tools in artistic training.

This course aims to approach photography from a holistic perspective, integrating technique, creativity, and design thinking. It seeks to teach students to look beyond the mere representation of an image, to construct a story, a scene, an idea through technique, from a poetic perspective, supported by technical expertise.

In this sense, an active and reflective learning space is proposed that favors experimentation with diverse visual languages, the analysis of references and the production of personal projects, contributing to the formation of critical, creative subjects capable of intervening in their environment from design and visual culture.

Responsible / Teacher and direction: Graphic Designer Fornero Gonzalo.

Gonzalo Fornero is a graphic designer and photographer, an audiovisual artist, and the owner and founder of Arcade Studio. He is recognized in the city for his work developing cultural short films and for collaborating with bands. He has curated numerous exhibitions and shows in the city and collaborated with local artists.

Objective

To develop in participants technical, creative and conceptual skills in photography, promoting the construction of their own vision oriented towards the production of meaningful images in the field of design and visual culture.

Specific objectives

• Understand the basic principles of photography (light, framing, composition, color, and visual storytelling).
• Exploring creativity as a tool for generating ideas and solving visual problems.
• Develop a critical perspective on the image in contemporary contexts.
• Experiment with different expressive resources and photographic languages.
• Develop a personal photographic project that integrates the course content.

Aimed at students of design, architecture, artistic disciplines and the general public interested in the subject.

🔹 Meeting 1: Photography in the field of design and visual culture. The image as a construction of meaning (not just a record). Introduction to the photographic eye: observing, selecting, framing. Basic principles of composition: Framing, Rule of thirds, Lines, planes and balance, Point of interest.

🔹 Meeting 2Use of devices (camera or cell phone) as a design tool. Light as an expressive resource: Direction, intensity and quality of light, shadows and contrasts. Color in the image: palettes, moods, harmonies and contrasts.

🔹 Meeting 3: Creativity, narrative, and meaning-making. Creativity applied to photography: ideation techniques (association, metaphor, analogy). The image as narrative. Photographic sequence. Visual storytelling. Conceptualization: from idea to image.

🔹 Meeting 4: Image editing and selection (narrative and aesthetic criteria).

Introduction to basic post-production (adjustments to light, contrast, and color). Project presentations: Constructing a narrative. Conceptual argumentation. Photography applied to design (social media, editorial, branding, etc.).

🔹 Meeting 5: Final Exhibition. Exhibition Setup. “Photographic Correlate: Series”

🔹 Sign-off of the course: With sample presentation.

Certification will be awarded by FAUD – UM

Price per student:  $70.000

Registration will be confirmed once the corresponding payment has been made.

Universidad de Mendoza – campus Río Cuarto – Graduate Building – General Paz 656.

In‑person

Weekly meeting.

5 face-to-face classes, 3 hours each = 3 pms Independent work = 3 pms

Total: 30 hours