Course |

Course in Río Cuarto – Transmedia Narratives in Communication and Design Projects – registration open / starts April 18

Start date:
18/04/2026
Duration:
Total: 30 hours
Modality:
Hybrid – Río Cuarto
More information: eduardo.romero@um.edu.ar
Registration

Presentation

Transmedia Narratives: Creativity, Strategy, and Expanded Communication

In a context where digital languages ​​and ways of telling stories are constantly evolving, Transmedia Narratives They are consolidated as a key tool for designing comprehensive, creative communication experiences adapted to diverse audiences.

This course offers a theoretical and practical immersion in the transmedia phenomenon, covering its foundations, applications, and relevance criteria. Not every project requires a transmedia approach, but understanding its possibilities can broaden your creative and professional horizons.

Through dynamic lectures, case studies, and guided exercises, the multiple forms of storytelling in different media will be explored, recognizing the uniqueness of each design and the importance of connecting with audiences from a strategic perspective.

The program is designed to foster critical thinking, adaptability, and the search for innovative solutions to complex challenges. With the support of a specialized facilitator, an active, motivating, and collaborative learning space will be created.

Ideal for students, teachers, and professionals who want to incorporate new ways of communicating, enrich their creative profile, and strengthen their background in the digital ecosystem.

Responsible

  • Teacher and management: Lic. Carolina Agustina Klein

Reduced CV

PhD candidate in Design (Universidad de Palermo), Master's Degree in Research in Communication Sciences (Universidad Tecnológica (from Mexico), Bachelor's degree in Transmedia Design and Communication (FASTA University), Graphic Designer (Superior University of Córdoba). Art and Culture Advisor at the National University of Villa Mercedes, Active Researcher in Universidad de PalermoShe has published articles on Transmedia Narratives, Political Communication, and Design.

  • Collaborator and coordination: Dr. Eduardo Ovidio Romero

Foundation

Currently, this notion of Transmedia Narratives is becoming more prevalent, but it's important to understand what it is, how to approach it, and when it's necessary, since each design project is unique and not all require a transmedia design exclusively. It's also important to recognize and explore the different possibilities a transmedia project offers, since each one is unique and must respond to the needs of its target audience.

Knowledge is important, especially in the context of this University. This training project is crucial for understanding this phenomenon, this way of communicating, in order to expand our creative capacity and our professional background. Creativity is key to critical thinking, adapting to rapid change, and the ability to find alternatives in complex situations. It is also essential to engage in an activity that excites, increases knowledge, and puts theoretical material into practice. Above all, it must be guided by a facilitator in a supportive role to facilitate the adoption of this way of storytelling.

Course Objectives

General

  • Understand the concept of Transmedia Narratives and its applicability to design and communication, recognizing its value as a tool for enhancing creativity and critical thinking in academic and professional contexts.
  • To encourage experimentation and the practical application of transmedia narratives in an educational setting, promoting the development of innovative projects that respond to the needs of the target audience and the contemporary challenges of design and communication.

Specifics

  • Explore and analyze the theoretical foundations.
  • Design and develop a project
  • Stimulate work
  • Identify when it is relevant to apply a Narrative

Recipients

  • Aimed at the general public who are receiving or pursuing a degree
  • The course proposal is directed towards and will be accredited for all levels and degree courses (Specialization, Master's and Doctorate)

Certification

  • A certification will be awarded as a postgraduate course

Cost

$80.000

Place of study

Universidad de Mendoza – campus Río Cuarto – Graduate Building – General Paz 656.

course modality

In‑person

Saturdays, 4 classes of 4 clock hours each

  • Teacher and management: Lic. Carolina Agustina Klein

Reduced CV

PhD candidate in Design (Universidad de Palermo), Master's Degree in Research in Communication Sciences (Universidad Tecnológica (from Mexico), Bachelor's degree in Transmedia Design and Communication (FASTA University), Graphic Designer (Superior University of Córdoba). Art and Culture Advisor at the National University of Villa Mercedes, Active Researcher in Universidad de PalermoShe has published articles on Transmedia Narratives, Political Communication, and Design.

  • Collaborator and coordination: Dr. Eduardo Ovidio Romero

Currently, this notion of Transmedia Narratives is becoming more prevalent, but it's important to understand what it is, how to approach it, and when it's necessary, since each design project is unique and not all require a transmedia design exclusively. It's also important to recognize and explore the different possibilities a transmedia project offers, since each one is unique and must respond to the needs of its target audience.

Knowledge is important, especially in the context of this University. This training project is crucial for understanding this phenomenon, this way of communicating, in order to expand our creative capacity and our professional background. Creativity is key to critical thinking, adapting to rapid change, and the ability to find alternatives in complex situations. It is also essential to engage in an activity that excites, increases knowledge, and puts theoretical material into practice. Above all, it must be guided by a facilitator in a supportive role to facilitate the adoption of this way of storytelling.

General

  • Understand the concept of Transmedia Narratives and its applicability to design and communication, recognizing its value as a tool for enhancing creativity and critical thinking in academic and professional contexts.
  • To encourage experimentation and the practical application of transmedia narratives in an educational setting, promoting the development of innovative projects that respond to the needs of the target audience and the contemporary challenges of design and communication.

Specifics

  • Explore and analyze the theoretical foundations.
  • Design and develop a project
  • Stimulate work
  • Identify when it is relevant to apply a Narrative

  • Aimed at the general public who are receiving or pursuing a degree
  • The course proposal is directed towards and will be accredited for all levels and degree courses (Specialization, Master's and Doctorate)

  • A certification will be awarded as a postgraduate course

$80.000

Universidad de Mendoza – campus Río Cuarto – Graduate Building – General Paz 656.

In‑person

Saturdays, 4 classes of 4 clock hours each

Universidad de Mendoza. All rights reserved.
Images and videos may vary according to program versions.