Students from the FCE UM visited FECOVITA and experienced entrepreneurial learning.

The event allowed students to learn firsthand about the marketing strategies and management models that drive the development of Mendoza's wine industry. Through a tour of the facilities and discussions with representatives from the organization, the value of cooperative work and innovation were highlighted as fundamental pillars of the industry's sustained growth.

The experience proved key in connecting the theoretical content covered in class with the real-world experience of a leading company, strengthening learning and promoting collaboration between the university and the manufacturing sector.

The activity was organized and coordinated by professors Juan Distefano, Fernanda Maradona, and María Federica Guevara, who supported the group throughout the day, reaffirming FCE UM's commitment to academic training connected to the challenges of the business world.